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In this episode, Gary discusses the hidden complexities of umbrella PPO plans and their impact on dental practices. He highlights how many practitioners underestimate their plan involvement and shares a practical approach to uncovering these umbrella plans. Gary emphasizes the significance of knowing your data, including active patients and resignation notice periods. He reveals how these umbrella plans can hinder resigning from PPOs and offers a strategy to navigate the process effectively.By recognizing the true cost of insurance adjustments and focusing on comprehensive marketing, Gary presents a path to successfully break free from PPO entanglements and attract patients aligned with the practice’s values and services.

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Explore Gary’s insights on intricate umbrella PPO plans, their impact on dental practices, and a strategic approach to untangle PPO ties for practice growth.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:38 – Quick announcement about the upcoming Master Class
  • 00:04:30 – Jumps into the topic
  • 00:05:06 – 6 steps to resign from PPO plans
  • 00:07:16 – Umbrella plans
  • 00:10:45 – 5 other plans?
  • 00:12:00 – 90% of the dentist don’t know what they’re writing off
  • 00:13:40 – The average adjustment is 45%
  • 00:14:15 – A marketing expense


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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