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In this engaging episode, Gary and Naren take a deep dive into the second chapter of their series on the foundational principles of influence, drawing inspiration from the renowned Dr. Robert Cialdini. Together, they explore the intriguing concept of “liking” and its pivotal role in liberating dental practices from insurance dependence.

The hosts drive home the point that patients are naturally drawn to professionals they genuinely like and connect with. They generously share a treasure trove of practical strategies aimed at cultivating this essential likability factor.

The discussion showcases the critical importance of establishing personal connections with patients, whether it’s through online interactions or the warmth of face-to-face encounters. Furthermore, they shed light on the transformative potential of educational videos that demystify intricate dental concepts, effectively making the dentist more accessible, relatable, and, ultimately, more likable.

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Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:29 – Quick announcement about the upcoming masterclass
  • 00:03:07 – Jumps into the topic
  • 00:04:56 –  We tend to like people who are like us.
  • 00:07:17 – 82% of your visitors to your website will be a woman
  • 00:09:12 – Including a family photo on your bio page
  • 00:10:20 – The very first patient appointment
  • 00:13:14 – Welcoming visitors to your website
  • 00:14:16 – Applying liking online
  • 00:16:44 – Why Google like videos


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

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