Episode #268: Lessons from the 2023 RIDA Virtual Summit
In this engaging episode, Gary and Naren take a deep dive into the second chapter of their series on the foundational principles of influence, drawing inspiration from the renowned Dr. Robert Cialdini. Together, they explore the intriguing concept of “liking” and its pivotal role in liberating dental practices from insurance dependence.
The hosts drive home the point that patients are naturally drawn to professionals they genuinely like and connect with. They generously share a treasure trove of practical strategies aimed at cultivating this essential likability factor.
The discussion showcases the critical importance of establishing personal connections with patients, whether it’s through online interactions or the warmth of face-to-face encounters. Furthermore, they shed light on the transformative potential of educational videos that demystify intricate dental concepts, effectively making the dentist more accessible, relatable, and, ultimately, more likable.