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In this episode, Gary and Naren explore Dr. Robert Cialdini’s seven principles of influence, focusing on reciprocity. They bring these concepts to life with practical examples from dental practices, showcasing how small gestures can wield significant influence. By contrasting a standard water offering with a personalized approach, they highlight the shift from a basic entitlement to a valued gift. The conversation emphasizes reciprocity’s role in strengthening dentist-patient relationships and outlines strategies for effective commitment setting. Through storytelling, they illustrate its transformative power in dental care.

Listeners are encouraged to delve deeper into each principle’s impact, making this episode a guiding light for dental professionals seeking to enhance connections and succeed in their practices.

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Explore a powerful freebie delving into influence principles in dental care. Uncover how small gestures wield huge influence and transform patient relationships. Download it now for valuable insights!

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:29 – Quick announcement about the upcoming masterclass
  • 00:03:50 – Jumps into the topic
  • 00:06:00 – What is reciprocity?
  • 00:08:23 – How you can apply reciprocity?
  • 00:11:11 – The concept of  reciprocity  in a positive way
  • 00:13:25 –  4 specific things to expect as an active patient in a practice
  • 00:15:27 – What dentists expect from patients


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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