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Episode 73: How to Attract Better Patients

March 05, 2020
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In this episode, Gary and Naren discuss the patients who only want services done if their insurance covers it, and how to get better patients who are interested in having the best oral health care they can get, regardless of what their insurance covers.

Highlights:

  • Introduction to today’s topic > 00:56
  • One Day MBA recap and upcoming dates > 01:38
  • Review from a podcast listener > 03:46
  • Patients you wish you never had > 05:31
  • Is it possible to get a good patient because you are on their insurance > 07:11
  • Mentor, Seth Godin, Blog entry > 09:16
  • Is it possible to educate, persuade and guide a patient to do more than insurance allows > 12:11
  • Don’t stop talking about ideal care and oral systemic connection > 14:52
  • Get better patients > 16:06
  • Life Smiles Marketing Team: Ekwa Marketing > 15:56
  • Challenge: Schedule a Free Marketing Strategy Meeting > 16:53
  • Dentists at the MBA, who use Ekwa, hear what they said > 19:02

One Day Thriving Dentist MBA: www.thrivingdentist.com/MBA/

Ekwa Marketing: Schedule a Free Marketing Meeting: www.ekwa.com/marketing-strategy-meeting-sales.html


Gary Takacs

Gary Takacs Gary Takacs is a well-known presence in dental practice consulting. He brings deep knowledge of the individual elements of business success together with genuine compassion for the dilemma of the dentist in today’s insurance-driven culture. As host of the Less Insurance Dependence podcast series, Gary guides dental professionals to a healthier practice style that lets them deliver a hallmark-level quality of care.

You may recognize Gary’s dynamic style from his speaking engagements at a variety of symposiums and continuing education classes, or as host of the popular Thriving Dentist podcast show. As a dental practice coach, Gary’s insight is available on a one-on-one basis or through seminars, audio, and video programs.

As co-owner of a dental practice, Gary has the first-hand experience in making the transformation from high-volume/low fee insurance dependency to a fee for service model. His lively discussions run the gamut from eye-opening lessons in cost accounting to communication that shows consumers what they have to gain from a patient-centric practice.

A published author, progressive rock fan, biker, businessman, and family man – Gary Takacs always has a unique perspective to share.

Learn more about Gary’s coaching: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren Arulrajah Naren Arulrajah is a self-described "serial entrepreneur," enthusiastic about serving others. For more than ten years he has helped dentists, doctors, lawyers, coaches, consultants, and other professionals find practice success with personal fulfillment.

As founder and CEO of Ekwa Marketing, Naren has brought together a talented team of global experts in all areas of digital marketing. Ekwa’s International client base currently numbers about 200, at all stages of practice from start-ups to growth, transitioning to new leadership, and merger and acquisition.

Naren is always focused on giving back much value to the dental and medical community that has been instrumental in his success.

With a philosophy, in personal and professional life, of surrounding himself with others as passionate about success as he is, Naren fosters a philanthropic environment of sharing.

Naren is a consultant, speaker, author, and above all an inspirational innovator. AceTech Ontario honored Naren’s accomplishments with their 2014 Leadership Initiative Award.

Learn more about Ekwa: www.ekwa.com

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