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If you are a listener from Massachusetts, you may already know about the Ballot Measure. However, if you listen to this episode out of Massachusetts, you likely do not know about it. 

The Massachusetts Dental Association was able to get the Ballot Measure on the midterm in November of 2022. This was done after they got the signatures of thousands of individuals. 

Generally, in medical insurance, there is something called the ‘Medical Loss Ratio,’ where all healthcare insurance companies have to spend a  certain percentage of their premium revenue on patient care. 

For dental insurance, there is no such thing. So, Massachusetts decided to take the initiative to see if they could get this on the ballot and find out if this measure could pass. 

How exactly would this transform the dental industry? 

Listen to this episode to find out!

Episode Timestamps

  • 00:01:12 – Introduction to the episode
  • 00:01:20 – Quick announcement about the upcoming Masterclass
  • 00:04:00 – What is Massachusetts Ballot Measure? 
  • 00:05:28 – The outcome of the ballot


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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