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In this episode, the discussion revolves around the delicate balance between confidence and arrogance, particularly in the context of dental practices striving to build patient rapport. The conversation kicks off by emphasizing the importance of creating a friendly, relatable image for potential patients through website videos. The focus then shifts to a dentist’s surprising discovery after resigning from a major insurance provider, diving into the fears and innovative solutions the office considered to mitigate patient discomfort. Ultimately, the story unfolds, revealing how proactive measures, strategic planning, and teamwork led to an unexpected, positive outcome. It’s a narrative highlighting the power of proactive leadership and strategic foresight in navigating significant practice changes and fostering success.


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Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:02:12 – Quick announcement about the masterclass
  • 00:06: 36 – Jumps into the topic
  • 00:07:52 – How a visitor should feel when they visit your website
  • 00:08:55 – How Delta Makes Dentists Nervous
  • 00:12:00 – Having patients sign a credit or debit card authorization form
  • 00:15:12 – How patients get the cheque from Delta
  • 00:17:02-  How a dental practice replaced Delta with Google


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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