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In this episode, Gary and Naren discuss PPO dental plans’ drawbacks and encourage listeners to consider Google as an alternative source for new patients. While PPO plans to connect patients to providers, they come at a steep cost, with providers giving up 45-50% of their revenue. Gary argues that relying on Google for patient acquisition could be a better alternative. Patients often turn to Google when looking for dental providers, and providers listed on PPO plans may still have to pay the high tax even if patients found them through Google. Takacs also highlights the importance of knowing what you’re writing off. Many providers enter contracted fees into practice management software rather than their usual fees, leaving them unaware of what they are losing. The episode includes an insurance write-off calculator to help providers estimate what they may write off.

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Discover PPO dental plan drawbacks and consider Google for new patients. Learn how to calculate write-offs. Download now for expert advice and boost your dental practice.

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:23 – Quick announcement about the upcoming MBA
  • 00:04:06 – Dives into the topic
  • 00:06:39 – Paying Delta a marketing fee?
  • 00:07:18 – 2 ways of entering practice management fees
  • 00:09:30 – Insurance write-off calculator 
  • 00:14:10 –  Mastering Marketing with Google SEO
  • 00:16:00 – The difference between Google ads and Google organic search
  • 00:17:53 – What’s the catch? 


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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