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Episode 130: Talking Points Versus Scripts

April 08, 2021
In today’s episode, you will learn whether you should use scripts or talking points in your practice.
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Do scripts help you achieve a specific desired result? Whether you use scripts or talking points in your practice, it is essential to consider whether they help you achieve your goals. You can effectively utilize scripts or talking points in your practice if you understand the correct way to use them. In this episode, that’s exactly what Gary will explain! He will help you learn how to use scripts and talking points in the correct way to achieve your desired practice goals.

  • 00:00:56 – Intro to today’s topic
  • 00:01:10 – Get RID of PPOs’!
  • 00:03:00 – Receiving end of scripts
  • 00:03:34 – Using scripts “usefully”
  • 00:10:40 Creates complications
  • 00:12:13 – The talking points
  • 00:15:29 – Customized talking points

Resources


Gary Takacs

Gary Takacs Gary Takacs is a well-known presence in dental practice consulting. He brings deep knowledge of the individual elements of business success together with genuine compassion for the dilemma of the dentist in today’s insurance-driven culture. As host of the Less Insurance Dependence podcast series, Gary guides dental professionals to a healthier practice style that lets them deliver a hallmark-level quality of care.

You may recognize Gary’s dynamic style from his speaking engagements at a variety of symposiums and continuing education classes, or as host of the popular Thriving Dentist podcast show. As a dental practice coach, Gary’s insight is available on a one-on-one basis or through seminars, audio, and video programs.

As co-owner of a dental practice, Gary has the first-hand experience in making the transformation from high-volume/low fee insurance dependency to a fee for service model. His lively discussions run the gamut from eye-opening lessons in cost accounting to communication that shows consumers what they have to gain from a patient-centric practice.

A published author, progressive rock fan, biker, businessman, and family man – Gary Takacs always has a unique perspective to share.

Learn more about Gary’s coaching: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren Arulrajah Naren Arulrajah is a self-described "serial entrepreneur," enthusiastic about serving others. For more than ten years he has helped dentists, doctors, lawyers, coaches, consultants, and other professionals find practice success with personal fulfillment.

As founder and CEO of Ekwa Marketing, Naren has brought together a talented team of global experts in all areas of digital marketing. Ekwa’s International client base currently numbers about 200, at all stages of practice from start-ups to growth, transitioning to new leadership, and merger and acquisition.

Naren is always focused on giving back much value to the dental and medical community that has been instrumental in his success.

With a philosophy, in personal and professional life, of surrounding himself with others as passionate about success as he is, Naren fosters a philanthropic environment of sharing.

Naren is a consultant, speaker, author, and above all an inspirational innovator. AceTech Ontario honored Naren’s accomplishments with their 2014 Leadership Initiative Award.

Learn more about Ekwa: www.ekwa.com

Recent Episodes

Episode 129: What Percentage of Patients will I lose when I drop PPO Plans?
Episode 128: The Important Role of Practice Champions in Reducing Insurance Dependance
Episode 127: The Role of Confidence in Successfully Dropping PPO Plans
Episode 126: Three Ways Your Patients Benefit When You Drop PPO Plans