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Have you noticed that every patient that enters a dental office is subconsciously in a fight-or-flight state? What can you do at your practice to make your patient more relaxed and comfortable? 

In this episode, Gary and Naren address how elevating the relationship-driven element of your practice eliminates your patients subconsciously developed fight-and-flight response! Gary also explains why it’s important to connect with your patients quickly and deeply.

Gary teaches a new technique that you can follow at your practice to subconsciously switch the patient instantly from a fight-or-flight to a rest-and-digest state and encourages the listeners to apply it in their practice to get the full benefit out of it. The more you are in a relationship with your patients, the less likely they are to leave!

Episode Timestamps

  • 00:00:48 – Intro to the episode
  • 00:01:18 – Quick announcement (Masterclass with Gary Takacs)
  • 00:03:27 – Elevating the relationship-driven element of your practice
  • 00:04:42 – Connecting with your patients quickly and deeply 
  • 00:06:22 – How does this relate to the topic of reducing insurance dependence
  • 00:06:39 – The Autonomic Nervous System: fight-or-flight and rest-and-digest
  • 00:09:32 – Why is every patient entering a dental office subconsciously in a fight-or-flight state?
  • 00:10:47 – Technique to subconsciously switch the patient instantly from fight-or-flight to rest-and-digest state
  • 00:14:14 – Dr. Robert Cialdini and the science of influence


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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