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In this episode, Gary and Naren delve into the power of BHAGs (Big Hairy Audacious Goals) and their transformative impact on businesses, drawing from Jim Collins’ insights and Peter Diamandis’ concept of “moonshots.” The conversation navigates through the evolution of BHAGs, from space exploration to healthcare initiatives like the XPRIZE. They focus on the dental industry’s potential BHAG: successfully resigning from PPO plans. Gary emphasizes the strategic significance of this move and urges action, offering practical steps to reduce insurance dependence and revolutionize dental practices. The episode encapsulates the essence of setting audacious goals and taking decisive steps toward their realization, transforming dental practices and patient care. Underscores the transformative impact of embracing and fostering a sense of unity within dental practices.


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Discover the transformative force of BHAGs in business. Explore moonshot goals, strategic moves, and practical steps. Download the freebie now!

Episode Timestamps

  • 00:00:50 – Introduction to the episode
  • 00:01:39 – Quick announcement about the masterclass
  • 00:04: 34 – Jumps into the topic
  • 00:05:08 – Good to a great company 
  • 00:06:40 – Moonshot
  • 00:08:08 – The X price
  • 00:10:10 – 7-year commitment
  • 00:10:55 – Reducing insurance dependence as a Bhag
  • 00:13:05 – Mastering Digital Marketing


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

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Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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