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In this episode, Gary delves into the critical aspect of mastering marketing as a key to successfully breaking free from PPO plans. He shares insights from his experience, explaining the concept of considering insurance write-offs as a form of marketing expense. By relinquishing a percentage of potential earnings in exchange for new patients, practice owners can strategically shift towards more profitable alternatives.

The discussion revolves around the decision-making process involved in resigning from PPO plans and the pivotal role of marketing in that transition. Gary illustrates the financial impact with a real-life example, showcasing how redirecting efforts from PPO plans to Google can result in significant cost savings and enhanced productivity. The episode emphasizes the importance of initiating marketing efforts before PPO plans resignations to replace potential patient losses seamlessly. The ultimate goal is to attract quality patients who prioritize the value of dental care over insurance constraints, leading to both financial and professional success for dental practices.


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Explore valuable insights on transitioning away from PPO plans and boosting dental practice success. Uncover strategies for cost savings and increased productivity through effective marketing. Download the eBook today.

Episode Timestamps

  • 00:00:50 –  Introduction to the episode
  • 00:01:29 – Quick announcement about the RIDA academy 
  • 00:04:05 – Jumps into the topic
  • 00:04:47 – Every practice  Needs to have a source of new patients
  • 00:06:38 – Many dentists don’t know what they’re writing off
  • 00:09:10 – Why dental practices should invest in marketing
  • 00:13:00 – Why it’s important to start marketing before you resign from PPO plans
  • 00:14:19 – A free marketing strategy meeting
  • 00:15:44 – An insurance mindset


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More:
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting:

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