Episode #281: Top 10 Questions from RIDA Members Part 2
In this episode, Gary delves into the critical aspect of mastering marketing as a key to successfully breaking free from PPO plans. He shares insights from his experience, explaining the concept of considering insurance write-offs as a form of marketing expense. By relinquishing a percentage of potential earnings in exchange for new patients, practice owners can strategically shift towards more profitable alternatives.
The discussion revolves around the decision-making process involved in resigning from PPO plans and the pivotal role of marketing in that transition. Gary illustrates the financial impact with a real-life example, showcasing how redirecting efforts from PPO plans to Google can result in significant cost savings and enhanced productivity. The episode emphasizes the importance of initiating marketing efforts before PPO plans resignations to replace potential patient losses seamlessly. The ultimate goal is to attract quality patients who prioritize the value of dental care over insurance constraints, leading to both financial and professional success for dental practices.